Study trip to Spain
February 3 to 7, 2025, Barcelona
1. Introduction
The European campaign TTD.EU will organise a study trip to Spain from February 3 to 7, 2025. This initiative will host 25 wine trade operators and media representatives from the U.S., providing them with the opportunity to explore Spanish wine regions, visit production sites, and gain insights into high-quality winemaking techniques.
The study trip is aligned with the Barcelona Wine Week (BWW) trade fair, where delegates will visit the exhibition and participate in two exclusive masterclasses focused on PDO and PGI wines from Spain.
2. Program
To ensure high-quality experiences and facilitate seamless logistics, the 25 delegates will be divided into two groups for certain activities, allowing for more personalised interactions with local experts and winemakers.
Monday 3/02
– Arrival in Barcelona
– 19:00 – 19:45 Press conference
– 19:45 Welcome cocktail hosted by Prodeca, featuring a tasting of PDO Terra Alta wine
Tuesday 4/02
– Visit to the BWW exhibition
– 10:30 – 12:30 Guided tour of winery booths (PDO Empordà, PDO Cataluña/Catalunya, PDO Costers del Segre)
– 12:30 –16:30 Lunch and free time
– 16:30 –17:30 Masterclass I: PDO wines from the European region of Catalonia
– 19:30 Pairing dinner featuring PDO Cava and PDO Penedès wines
Wednesday 5/02
– Visit to the BWW exhibition
– 10:00 – 12:00 Meeting with the Institut Català de la Vinya i el Vi (INCAVI)
· General presentation on the territory
· Guided tasting of PDO wines at the trade fair
– 14:00 – 15:00 – Masterclass II: PDO wines from the European region of Catalonia
– 15:30 Transfer to the Terra Alta wine region
– 19:30 Pairing dinner featuring PDO Terra Alta wines
Thursday 6/02
– Visits to wineries and vineyards (divided into two groups):
· Group 1: Visit two wineries in PDO Costers del Segre, followed by lunch
· Group 2: Visit two wineries in PDO Priorat/Priorato and Montsant, followed by lunch
– 19:30 Pairing dinners with PDO wines (group-specific locations)
Friday 7/02
– Visits to wineries and vineyards in the Penedès wine region (divided into two groups):
· Group 1 – Visit two wineries in PDO Penedès, followed by lunch
· Group 2 – Visit two wineries in PDO Penedès, followed by lunch
– Transfer back to Barcelona and free evening for dinner
3. Output and deliverables
With the implementation of this activity, the program will reach the following KPIs:
– Nr 1 wine tour in Spain
– Nr 1 press conference
– Nr 25 attendees
– Nr 2 B2B event (masterclasses)