Taste the Difference is a program co-funded by the European Union and implemented by Unione Italiana Vini Servizi Soc. Coop. (UIV), and Promotora dels aliments catalans (PRODECA).

It is a 3 years promotion campaign that aims to increase trades’ and influencers’ awareness about European Quality Wines (PDO or PGI) in China and USA. 

Objectives:

• Increase the awareness of trade actors, influencers and consumers about European Quality Schemes (PDO and PGI) and the related logos.
• Increase the competitiveness of Italian and Spanish quality wines (PDO and PGI), through the enhancement of awareness and perceived-quality of trade and consumers.
• Increase the market share of Italian and Spanish quality wines (PDO and PGI).